ACERA PRIVACY NOTICE
Effective Date: February 27, 2026
Our Commitment to Privacy. Acera Surgical, Inc (“Acera Surgical” or “we”) is committed to respecting and protecting your privacy. This website is designed for use by health care professionals in a professional or business capacity when interacting with our products, visiting our websites, and engaging with us online and/or offline (collectively, the “Services”). It is not intended for use by consumers or patients.
This Privacy Notice (“Notice”) describes our policies and practices on the collection, use, disclosure, and storage of personal information when you use our Services. Please review it carefully.
Personal Information. Acera Surgical defines “Personal Information” as information that identifies or relates to you as an individual or could be used to reasonably identify you, as defined in applicable U.S. state privacy laws. It also includes “Sensitive Personal Information” and “Sensitive Data” (collectively referred to as “Sensitive Personal Information”) as those terms are defined by applicable U.S. state privacy law. Publicly available, de-identified, or aggregated data is not considered personal information
Who Collects Your Personal Information?
Acera Surgical collects your Personal Information through the Services, either directly or indirectly through our contracted service providers, as outlined in this Notice.
What Information Do We Collect and How Do We Collect It?
Automatic Collection of Information. We may automatically collect certain data related to your use of our Services when you visit our website (“Usage Data”). Usage Data includes (a) date and time of your website sessions, (b) your movements across our websites, (c) the websites you were visiting before and after you came to our website, (d) your browser information, operating system and other system settings, (e) your IP address and (f) time zone where your device is located. When linked with other data, Usage Data may be considered Personal Information.
Cookies and Tracking Technologies: We use technologies such cookies, APIs, pixels, tags, web beacons, browser analysis tools, and server logs to collect your Usage Data. These tools help us with advertising, site performance, analytics, personalization and security.
Cookies. When you use our websites, we may place cookies on your computer. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store data or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and enable us to detect certain kinds of fraud. We may use or request to use cookies from third-party advertising companies that may place an advertising tag on your web browser. The advertising tag allows third parties to serve our ads to you on other websites and digital services. These companies may use information obtained from cookies and other data collection tools to measure advertising effectiveness and to provide advertisements of interest to you on these other websites.
We rely on third party vendors, such as Adobe, to place cookies to assist us in enabling certain services, including advertising, visitor tracking, personalization, site analytics and security services, including reCAPTCHA. Our emails may also include tracking tools to measure engagement with the content.
For information on how to exercise certain privacy rights related to tracking technologies, please check section “With Whom the Information Will Be Shared” below.
Personal Information You Voluntarily Provide. We may collect personal information that you provide when you interact with us or use our Services. With your permission, we may also collect data from other sources like a device or social media account.
Types of Personal Information We May Collect
- Contact information including
- Your name, email address, phone number, business postal address
- Honorifics and titles, preferred form of address
- Contact information for related persons, such as authorized users of your account
- Company ID number (e.g. customer number, account number)
- System identifiers (e.g., usernames or online credentials)
- Social security number*, Driver’s License*, State Identity Card*, Passport ID*
- Service Request ID number
- Demographic data including
- Languages spoken
- Marital Status (e.g., if attending events with a spouse)*
- Age range and gender
- Disabilities (for accommodations)*
- Commercial and financial information including
- Products or services you have purchased
- Records of products or services purchased, or considered
- Records of program enrollment and activity
- Transaction/interaction information including:
Information regarding professional activities and interests
- Geolocation data, including
- Inferred location (from data such as IP Address)
- Precise location data*
- Geofencing information (for example if you attend a conference and use the conference app for certain activities)
- Internet and online/ electronic technical information including:
- IP Address
- Device Identifiers
- Device characteristics (such as browser information)
- Logs
- Browsing and search history
- Viewing data (site and app usage)
- Cookie IDs and/or Ad IDs in First Party or Third Party Cookies
- Web beacons, clear gifs and pixel tags
- Internet service provider name
- Website visited prior to and after visiting our website
- Clickstream data
- Ads and web pages viewed
- Time spent on a web page
- Other information regarding your interactions with our Services, such as connecting with, linking to, or sharing our website via social media
- Audio Visual Information including
- Photographs
- Video images
- Voice recordings
- CCTV recordings (if you visit our facilities)
- Call center recordings and call monitoring records
- Voicemails
- Professional and Educational Information including
- Employer and job title
- Specialty or practice area
- Information from a resume or CV
- Sensitive Personal Information (Sensitive Personal Information is marked with an asterisk (*) throughout this list).
- Some of the Personal Information we collect may be considered “Sensitive Data” under certain data protection laws. Sensitive Data may include information such as financial account information, specific geolocation, ethnic or racial origin, social security number, driver’s license, state identification card, passport number.
- You may make choices about your Sensitive Personal Information as set forth in “Your Rights Regarding Your Personal Information” section, below.
Job Applicants: we will collect your relevant Personal Information when you apply for a job at Acera Surgical.
How Do We Use the Information We Collect?
We use your Personal Information to:
- Respond to your inquiries and provide requested information;
- Send newsletters and promotional material
- Provide products and Services
- Manage customer relationships and provide customer support
- Monitor and improve website performance
- Customize website content and experience
- Develop new programs and services
- Analyze consumer trends for research and marketing
- Process and complete transactions
- Assess financial, credit or insurance risks arising from existing or potential customer, supplier, distributor, or business partner
- Comply with applicable law and legal obligations
- Carry out any processing activity described to you at the time your Personal Information is collected.
With Whom Will the Information Be Shared?
We may share your Personal Information with:
- Our affiliates and service providers
- Vendor assisting us with security, fraud prevention or IT support
- Third party network advertising partners
- Our lawyers, auditors, and consultants
- Healthcare providers, health insurance companies (health plans), other payors involved in related services
- Authorized/legal representatives
- Marketing program and commercial fulfillment partners
- Third parties required by law or to complete requested transactions.
We may be legally required to disclose or share your Personal Information without your consent in some circumstances, for example to comply with a court order or law enforcement. In such circumstances, we will only disclose your Personal Information if we have a good-faith belief that such sharing is required under applicable legal obligations.
We may share identifiers and internet activity with advertising networks for cross-context behavioral advertising. While we do not sell Personal Information in exchange of monetary gain, such data sharing may be considered a “sale” under certain US State privacy laws. [MA2] You may always opt-out of such data sharing by clicking on the Your Privacy Preferences link located at the bottom of our website . We do not sell or share Sensitive Personal Information, nor do we sell or share any Personal Information about individuals who we know are under sixteen (16) years old.
Personal Information Retention and Deletion
We retain your Personal Information only for as long as necessary for the purposes in which it was collected. Factors affecting retention periods include nature, and sensitivity of the Personal Information, legal and regulatory retention obligations, potential risks of exposure and misuse.
Details of retention periods for different aspects of your Personal Information are available from us by request at information@acera-surgical.com.
Your Rights Regarding Your Personal Information
Depending on your State of residency, you may have rights to:
- opt-out of sharing your Personal Information for cross-context behavioral advertising;
- request access to and a copy of your Personal Information, including to provide such data directly to another organization, i.e., a right to data portability;
- know what Personal Information we process about you;
- Correct or delete your Personal Information;
- limit or opt-out of the processing of your Sensitive Personal Information;
- Appeal the denial of a request; and
- File a complaint with the data protection authority in your state.
To exercise any of these rights contact us at information@acera-surgical.com or call us toll-free at (844) 879-2237. We may need to verify your identity before fulfilling your request. We will not discriminate against you for exercising any of the rights described above.
Embedded Content
Certain pages on our websites may include embedded YouTube video content. Embedded content from other websites behaves in the exact same way as if you visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged-in to that website. YouTube has its own cookie and privacy policies over which we have no control. There is no installation of cookies from YouTube and your IP is not sent to a YouTube server until you consent to it. See YouTube’s privacy policy here: YouTube Privacy Policy.
Security of Communications
We use industry-standard encryption and reasonable security measures to protect your data during transmission and storage. However, email communications may be intercepted by unauthorized parties, so we advise caution when sending sensitive information electronically.
Links to Other Sites
This site may link to external websites. We encourage users to review the privacy policies of those third-party sites. We are not responsible for their practices or content.
Changes in Our Privacy Notice
We may update this Privacy Notice periodically. Changes will be posted with a new effective date. Please visit this page to stay informed.
If you have questions, please contact us at: information@acera-surgical.com.
Modification Date
This notice was last reviewed and modified on February 11, 2026.